CAR FEARS CAMPAIGN
CARFAX is the leader in the used car industry. The only problem, today’s young shoppers, didn’t have a clue. So we brought back the old “Show me..” phrase and gave it all new meaning. And when it came to shopping fears, we leaned into the fears and took a page from hollywoods scary movie book.
“Pantry” :30
“Nightmares” :30
“Don’t Look” :30
“Bath Tub” :30