Becoming Patrick

The Kansas City Chiefs have Super Bowl rings, the best quarterback on planet Earth, and a passionate local fanbase. But they still wanted more. Crazy, we know. The Chiefs want to win the title of “The World’s Team.” So, for the release of Netflix’s Quarterback, we set out to be the unofficial-official kick-off event for fans everywhere. We drew up a play to create branded content that would convert anticipating viewers into Chiefs faithful. For one day, we signed three super fans to the roster, showed them what it takes to be the face of the franchise, and then released a full-length episode 30 minutes before the Netflix premiere.