Honorable Mentions
Okay, these extra few ideas may not be starters, but they’ve put in the work, and they cheer loudly from the bench. They deserve to make the roster, for being the all-stars they are. Enjoy.
Save a Buck
Black Friday is a time for tons of dollar-saving deals. It’s also during the busiest travel season. So to spread the word about the Big O Sales Event, we turned to the most recognizable face on the road. A buck.
Big O Tires Save a Buck :30
Get Whatcha Need
AutoZone offers free services, free loaner tools, and even free restrooms. With soap. Because AutoZone understands that no one “needs” a ¾ inch torque wrench. What people actually need is their ride to run like new. Like, yesterday. So AutoZone ran a campaign that let people know getting in the Zone is all about getting exactly whatcha need, to get back on your way. Here’s one of the five spots we created for the campaign.
AutoZone Dirty :30
Transformation
You don’t have to be a doctor to know people feel good after successfully working on their car. That feeling is what we call “the Zone.” And AutoZone helps get you there. These radio spots explain it all.
KNOB CREEK
The Gift
How do you tell people that Knob Creek is the perfect gift for the gift-giving season? You blow the dust off an old forgotten program and remind folks that the best gift is the one with their name on it. We reintroduced the Custom Label Program during the holidays and watched orders rise from 300 the previous year to over 7,500 in one month. All for free. And all to be placed on more bottles purchased than any season before.
Sun-Maid - Powered by The Sun
Sun-Maid Raisins give you just enough of the good stuff to help you do stuff. It’s all thanks to the sun. Raisins are packed with the sun’s mojo, making them a great source of good. So let’s grab some sun-powered snacks in a box and then chase lightning in a bottle.