Positively. Refreshing.
In 2019, Coke launched its “Refresh the Feed” campaign to spread some much-needed optimism on the social feeds. A huge team of creatives, artists, and writers came together for one purpose: To put more positivity out into the world. I was lucky enough to work on a few joy-inspired posts and thumb-loving tweets. Because when you’re asked to write holiday messages for the most iconic holiday brand there is, you open a Coke, take a sip, and make that weird face you do while saying “Ooohhh.” And then you say, “Yes.”
SIP.
TWEET.
WHATEVER.