Our Recipe

Cracker Barrel has a long history of making folks feel at home. Whether it’s a roadtrip tradition or a weekly visit, made-from-scratch meals and forgotton family-like hospitality is always on the menu. But sales were down the road, in the wrong direction. Handcrafted was a campaign launched to reminded people how it feels when a place puts their heart into everything they do. Right down to the biscuits. The results were a 6% lift in sales and pleasant reminder you can always come home again.