CAR FEARS
Today’s used car shopper is haunted. Terrified of overpaying, 80% say they have access to “too much information.” These would-be buyers suffer from what we call Auto Anxiety. And if this used-car horror story couldn’t get any worse, young drivers don’t know CARFAX has the antidote to all that plagues them. To bring this scary shopping saga to an end, we launched a campaign that gives new meaning to the phrase “Show Me” and let Car Fox play the hero.
CARFAX Pantry :30
CARFAX Nightmares :30
CARFAX Bathtub :30
CARFAX Don’t Look :30
NO FEAR. JUST FOX.Social + Digital
You shop on your phone, get scared on your phone, and then when you’re nice and overwhelmed, you scroll the feed, on your phone. So we used our social channels as a source of relief with content that drives to CARFAX.
