CAR FEARS
Today’s used car shoppers are haunted. They’re terrified of overpaying. Over 80% feel they have access to “too much information.” Would-be buyers suffer from what we call Auto Anxiety. And if this used-car horror story couldn’t get any worse, today’s young drivers don’t know CARFAX has the antidote to all that’s been plaguing them.
We launched a campaign that took a page from Hollywood and brought the scary shopping saga to an end. We gave new meaning to the phrase “Show Me,” and let Car Fox play the hero. If it’s scary to buy a 2017 Kia Sorento, then that’s where Car Fox is gonna be.
CARFAX Pantry :30
CARFAX Nightmares :30
CARFAX Bathtub :30
CARFAX Don’t Look :30
NO FEAR. JUST FOX.Social + Digital
You shop on your phone, get scared on your phone, and then scroll the feed on your phone, when you feel overwhelmed. So we used our social channels as a source of relief with content that drives to CARFAX.
