Deliver the Unexpected
The great times you remember forever always include three must-have ingredients: Friends. Laughs. And spontaneous shenanigans. While other beer brands were searching for ways to connect with their audience, we came a-knockin' on one lucky fan’s door.
Mike’s Hard Lemonade teamed up with Drizly and the actor/comedian/all-around good dude Lil Dicky. We had a few laughs, a few Mike’s, and one unforgettable day.
Mike’s Hard Lemonade Deliver the Unexpected
SOCIAL x Lil Dicky
Rapper/Comedian/Actor/Mike’s Taste Tester
Mike’s is hard. So is trying a Mike’s in public for the first time. To first-time tasters out there, we hosted a Mike’s Taste Test.
Lil Dicky delivered once again. The rapper/comedian/Mike’s taste tester.was more than happy to let his mouth do all the work. He tasted. He talked. He told people what to expect.
Mike’s Hard Lemonade Lil Dicky Like’s It :30
UPROXX10 MEarned ImpressionsCoverageForbes, Inc.Chicago Business Journal + other online and social platforms.Results20 KFans EngagedInverse200 KSocial Impressions