Deliver the Unexpected
A “great time” includes three must-have ingredients: Friends. Laughs. Spontaneous shenanigans. While beer brands were searching for ways to connect with the next generation, we went a-knocking on one lucky fan’s door.
Mike’s Hard Lemonade teamed up with Drizly and actor/comedian/all-around good dude, Lil Dicky. We had a lot of laughs, a few Mike’s, and one unforgettable day that the press and media outlets couldn’t ignore.
Mike’s Hard Lemonade Deliver the Unexpected
STRAIGHT FROM NATURE’S BOSOM
SOCIAL x Lil Dicky
Mike’s is hard. So is reaching for something new when you’re out in public. To help out shy first-timers, we hosted a taste test.
Lil Dicky let his mouth do the work and delivered for the people. He sipped. He shared. He gave people a taste of the bright side.
Mike’s Hard Lemonade Lil Dicky Like’s It :30
10 MEarned ImpressionsCoverage
+ other online and social platforms. Results 20 KFans Engaged200 KSocial Impressions