Deliver the Unexpected

A Great time includes three must-have ingredients: Friends. Laughs. Spontaneous shenanigans. While beer brands were searching for ways to connect with the next generation, we went a-knockin’ on one lucky fan’s door.

Mike’s Hard Lemonade teamed up with Drizly and actor/comedian/all-around good dude, Lil Dicky. We had a lot of laughs, a few Mike’s, and one unforgettable day.

Mike’s Hard Lemonade Deliver the Unexpected

STRAIGHT FROM NATURE’S BOSOM

SOCIAL x Lil Dicky

Mike’s is hard. So is reaching for something new while out in public. To help all the first-timers who might be Mike’s-curious, we hosted a taste test.

Lil Dicky delivered once again, letting his mouth do the work of the people. He tasted. He talked. He told people what to expect.